Bradley Beal and Jordan Brand have doubled down on their commitment to each other.
Brad announced in a recent appearance on the Posted Up podcast with Chris Haynes that he has signed a multi-year brand extension with Jordan Brand to continue their partnership.
“I’m re-signing with Jumpman,” he said. “That is a huge deal for me, a huge deal for them to get it done as well. It’s a great partnership. I’m just super happy to be back with that brand. You know how [Michael Jordan] is. He doesn’t let just anybody in that club. So I definitely take it with a lot of respect and a lot of intention to continue to produce on the floor, because you’re representing a mega-brand. You’re representing the guy. I’m honored to be able to have that pleasure, thrilled to be able to continue with the brand with some exciting stuff we’ve got cooking.”
The latest deal will have his Bradley Beal Elite teams in AAU also wearing exclusively Jordan Brand apparel, an important step for Brad and his BBE program as the compete in Nike’s Elite Youth Basketball League (EYBL).
“I’m big with my AAU program, and now my whole AAU program will be Jumpman, and that’s big for us in the EYBL. it’s big to be able to grow the Jumpman group in the EYBL because it’s only like me, CP, Melo, and I think Blake may have a team, too. But we’re trying to expand the Jumpman brand within Nike, so for me that was just a no-brainer, on top of being part of this constantly growing prestigious brand.”
The new deal also includes the reveal of a brand new logo for Brad.
“A logo is a representation of you,” he said. “It’s who you are, you want it to pop out at your customer, at your fan but also it has to be able to tell a story about who you are and what you represent.”
Listen to Brad discuss the meaning behind his new logo, as well as how things are going with the Wizards this season, on Posted Up with Chris Haynes.